ILIEVA, G.; LUKANOVA, G. SERVICE BEYOND BORDERS: A CROSS-CULTURAL ANALYSIS OF QUALITY PERCEPTION IN HOSPITALITY. Psychological Research (in the Balkans), [S. l.], v. 29, n. 2, 2026. DOI: 10.7546/PsyRB.2025.28.02.01. Disponível em: https://journalofpsychology.org/index.php/1/article/view/185. Acesso em: 13 oct. 2026.