POPOVA, K.; LUKANOVA, G. INTEGRATING UNIVERSAL HUMAN VALUES WITHIN TOURISM COMPANIES STRATEGIES. Psychological Research (in the Balkans), [S. l.], v. 29, n. 2, 2026. DOI: 10.7546/PsyRB.2025.28.02.03. Disponível em: https://journalofpsychology.org/index.php/1/article/view/188. Acesso em: 16 sep. 2026.