Vol. 29 No. 2 (2025)
Articles

EMPATHY AND EMOTIONAL INTELLIGENCE AS PREDICTORS OF EVENT MANAGEMENT SUCCESS: A MIXED-METHODS STUDY

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  • Krasimira Yancheva
DOI: https://doi.org/10.7546/PsyRB.2025.28.02.02

Published 11/21/2025 — Updated on 05/04/2026

Keywords

  • emphaty,
  • emotional intelligence,
  • event management,
  • special events

How to Cite

Yancheva, K. (2026). EMPATHY AND EMOTIONAL INTELLIGENCE AS PREDICTORS OF EVENT MANAGEMENT SUCCESS: A MIXED-METHODS STUDY. Psychological Research (in the Balkans), 29(2). https://doi.org/10.7546/PsyRB.2025.28.02.02

Copyright (c) 2025 Psychological Research (in the Balkans)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This study investigates the impact of empathy and emotional intelligence (EI) on the success of event management. The research aimed to assess how these competencies influence team coordination, client satisfaction, conflict resolution, and stress management. A mixed-methods design was employed, combining a survey of 120 participants (event professionals and clients) with in-depth interviews. Quantitative findings revealed significant positive correlations between emotional intelligence and team collaboration (r = 0.64, p < 0.01), and between empathy and client satisfaction (r = 0.58, p < 0.01). Regression analysis showed that EI and empathy together explained 48% of the variance in perceived event success. Qualitative insights further highlighted the role of emotional regulation, empathic communication, and stress resilience in strengthening relationships and enhancing event outcomes. The results confirm that empathy and emotional intelligence are not peripheral soft skills, but essential competencies for effective leadership and stakeholder engagement. The study recommends integrating EI and empathy training into professional development and recruitment practices to improve performance and client satisfaction in the events industry.

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